The architectural concept for G-Star embodies their rough, stylish, pure, and functional design ideas. Consisting of two levels of approximately 600m2, this bright, futuristic, uniform space created an immaculate platform for their collection.

The fair booths for G-star functioned as a stage to test ideas and strategies which could be rolled out in retail locations all around the world. This meant there was a lot of freedom to experiment which resulted in many ideas and custom furniture pieces.

The stand was located at an aircraft hanger in Berlin during the annual Bread and Butter show in the city. The airplanes in the background of the fair booth created a very cool sight for visitors.