This modern two-story fair stand certainly elicits a high degree of admiration for the exciting combination of expert craftsmanship and industrialism. Using different types of steel, matt-coated glass and wood, our goal at Zoom Industries was to perfectly reflect G-Star’s design ethos. The stand’s floor of steel plates placed in a repetitive cube pattern is reminiscent of Escher’s graphics and creates a playful optical effect. The upper walls, constructed of perforated steel, also give the stand a lightness yet maintain its raw edginess. Luminous display cases expose the craftsmanship of G-Star’s denim and detailing.