G-STAR PAVILION FLORENCE / TOKYO / BERLIN

You cannot work for G-Star without designing something architecturally extraordinary… This transparent pavilion lured visitors into a clean and contemporary space, embodying the image of a brand distinguished by rough, stylish and pure designs. The stark encasing was constructed of two sleek black planes that interpose a glass curtain, through which goods and garments are visible. Inside, the steel and wood floor blends subtly with the furnishing. A drawing board and an open portfolio presented the pavilion’s articles: hand-crafted objects, waxed denim coats, and G-Star’s NY RAW special collection. Jeans slung over a metal bar on the back wall and a cabinet illuminated by a series of strip lights gave the space an industrial sheen.