This concept focused on designing a variety of unique spatial environments within the GDS shoe fair. The fair consisted of three halls, each with their own identity – green, red, and silver, to which we designed 2D graphics and flags.
Each lounge area had its own particular atmosphere and quality ranging from a relaxing plantation concept, DJ, and bar area to a chic catwalk, each exploring the halls’ varying colors. Throughout the halls, steel structures and knots acted as universal connections between the designed lounges.
Materials ranged from steel to recycled wood, textile, foam sitting, and polyester. As an eye-catcher, the halls contained lively exhibition spaces to attract visitors.