As one of the most esteemed storefront mannequin producers in Europe, Hans Boodt required a fair booth that reflected that sentiment.
Our architects at Zoom Industries designed animate and inanimate zones: the display zone featured Hans Boodt’s idle characters and the raised bar section for visitors offered an overview in a relaxed, casual setting furnished with soft bar seating. The ultra-white exterior formed a stark contrast to the dark felt interior walls. At the entrance, the wood flooring draws visitors into a bar scene. Inside, Hans Boodt’s mannequins populate the high-gloss black steel platforms arranged around the periphery.
This project was also the winner of a Red Dot Design Award.