When Mosa introduced their new Mosa Matt Collection, they inquired Zoom Industries to architect a presentation concept for their fair booth. The Matt Collection is all about anti-reflection. Therefore, we designed a model where the viewer can explore the variety of characteristics that the tiles possess.

The concept allows visitors to enjoy the design from various angles. Using basic elements, like wood and white paint to foster a neutral environment, allows the tiles to take center stage. This dynamic 3D frame, a zig-zag through space, demonstrated the matt effect of the new Mosa tiles to optimum effect. The different angles showed their color gradations and the inclusion of such a sculptural object produced an unusual but alluring space for visitors.