White cubes is an exposition space which specialises in the display of footwear. Zoom Industries presented a novel 3D concept design, which included a refreshed brand identity. The logo for this project is cubed shaped, which can be recognised in minute details like the tiling of floors. White cubes are the foundation of the concept and exhibition area. Every booth is made up of metal boxes, all in distinctive white tones and shades. With these cubes, every exhibitor can create their own space, by stacking the boxes any way they want. This makes it a consistent but very flexible display system.