The extension and refurbishing of MECC’s congress center spurred the renewal of their brand identity, too. Through extensive collaboration, Zoom Industries studied new logos and new corporate identity designs. These designs and minute details extend across the board, and can be retraced from the webpage to business cards. The reinvigorated brand identity display a modern graphic layout with the use of a fresh colour palette, exhibiting warm greys to deeper tones of red and burgundy.