Founded in 2009, and headquartered in Shanghai, Able Jeans grew to become the the largest Chinese denim brand today. Able Jeans has collaborated with Zoom Industries since the beginning; branding and designing their 3D spaces. This includes the development of a signature design for their office buildings, shopping malls, shop in shops, fairs and pop-up stores. The design approach was integral and included details as custom furniture and graphic designs pieces, all highlighting denim products with a sleek yet industrial vibe. Throughout the past decade Able has opened almost 100 stores throughout China and is competing with western denim brands as Levi’s.