ABLE JEANS

Founded in 2009, and headquartered in Shanghai, Able Jeans grew to become the the largest Chinese denim brand today. Able Jeans has collaborated with Zoom Industries since the beginning; branding and designing their 3D spaces. This includes the development of a signature design for their office buildings, shopping malls, shop in shops, fairs and pop-up stores. The design approach was integral and included details as custom furniture and graphic designs pieces, all highlighting denim products with a sleek yet industrial vibe. Throughout the past decade Able has opened almost 100 stores throughout China and is competing with western denim brands as Levi’s.