Pop-up stores within shopping malls are always exciting and invaluable opportunities to showcase the brand’s image and enhance user engagement. During the dialogue with Able Jeans, the outcome was that the pop-up had to be flexible yet enjoyable in usage.
Utilizing its transparency invites the customers to explore the world of Able Jeans. The concept of white powder-coated steel, bamboo floors, and varied materials evoked a unique atmosphere. Besides the use of mannequins, no furniture on the floor was displayed. This provided as much free space as possible to explore, engage, and comfortably look around. Exposing the brands’ photography was also emphasized to highlight their creative designs.