ABLE JEANS POP UP SHANGHAI

Pop-up stores within shopping malls are always exciting and invaluable opportunities to showcase the brand’s image, and enhance user engagement. Zoom Industries’ initiative was to create a flexible yet enjoyable pop-up using our spatial understanding. Utilising its transparency invites the customers to explore the world of Able Jeans. The concept of white powder-coated steel, bamboo floors and varied materials evoked a unique atmosphere. Besides the use of mannequins, no furniture on the floor was displayed. This provided as much free space as possible to explore, engage and comfortably look around. Exposing the brands’ photography was also emphasised to highlight their creative designs.