Able Jeans always had a raw essence. For well over a decade Zoom Industries guided Able Jeans in the development of their stores. Throughout these years well over 100 stores were developed all over China. In 2019, brand development was needed to refine and reveal their more feminine side. Our architects designed a store with rounded tubes and edges in powder-coated steel, touches of acrylic and zinc to reflect the urban vibe the brand portrays. A wall composed of zinc plates highlights the different jeans and triggers you to feel the fabric. Silver curtains surround the fitting room and give a touch of softness. The clear lines and shapes of light give a strong contrast with the industrial open ceiling and are designed to guide the customer in and through the store.