Fitting rooms in de Bijenkorf Rotterdam, one of three flagship stores. The fitting rooms are located in the basement along with the men’s department. De Bijenkorf, part of the Selfridges Group, is the largest luxury department store in The Netherlands with over 3,000 employees. It is seen as the most inspiring, indulgent and creative department stores, with a dominant position in the market. Our design had to fit their strategy and brand development goals in which they aim to fully implement a premium experience to its customers. The aim is to compete on an international top-level in brands, service and shopping experience.