DE BIJENKORF SHOE DEPARTMENT ROTTERDAM

Zoom Industries’ design, architecturally refreshing a women’s shoe department within a monumental department store. The three zones of the store – trend, luxury and mainstream each accomplished a unique atmosphere by differentiating the zones in texture, materiality and ‘tone sur tone’ colour palette. Custom furniture optimises the flow and transparency while keeping the atmosphere light and inviting. To emphasise the femininity of the department, all furniture has a concept of delicate rounded edges and rich, round and large carpets underneath the elegant display tables. The display tables range in regular and shifting of the table top for the trend zone which adds an individual dynamic feel. Materials such as marble and corian add an extra touch of richness into the space by simply enhancing variety of women’s footwear.