An example of a retail store design for G-star, simple, and strong interior with an industrial feel enhances the brand’s image.

The strong use of grey concrete is toned down by plywood. Nevertheless, the combination emphasizes the products and jeans even more.

For G-star, the architecture went a lot further than just designing the store layout. There was a lot of emphasis on integrated design. All interior elements had to fit, so custom elements like the chairs and displays were designed by Zoom Industries to generate a consistent feel.