An example of a retail store design for G-star, simple and strong interior with an industrial feel enhances the brand’s image. G-star is all about raw, therefore the materials used were kept in their purest form of textures and unique qualities. The strong use of grey concrete is toned down by plywood. Nevertheless, the combination emphasises the products and jeans even more. For G-star, the architecture went a lot further than just designing the store layout. There was a lot of emphasis on an integrated design. All interior elements had to fit, so custom elements like the chairs and displays were designed by Zoom Industries to generate a consistent feel.