An industrial feel is embedded within the DNA of this store. It is the perfect environment to display a denim collection. The retail architecture of the glazed facade — part bright red, part clear — offers passers-by an immediate glimpse into the retail interior. Inside, a neutral grey concrete floor and a large steel counter infuse the store with a rugged urban quality, also reflected by the exposed pipes and steel ceiling lines. Steel niches along the interior walls highlight display areas while long minimalist wall units present the merchandise. The center of the stage is the red glass display wall lit by a string of lamps, which packs a powerful punch in an otherwise low-key space.